Being thrifty isn't just saving money. It's a way of life. It's nonviolent resistance to the blinding crush of consumer pressure. It is looking fly and smiling because you only spent $40 on your whole outfit. It is an extra bounce in your step knowing your money is going to good causes. It is facing the current financial crisis with caution and brains, instead of abject fear. Read and learn my friends.
Promotion here. I read some of my fiction at Freddy's backroom last week. Paul Handler, famous assistant to Brooklyn-based artist Mara Sprafkin, came with Mara, and the event made his blog. Awesomeness.
I'll let you know when the next reading is, in the meantime, if you need to spend money for Christmas, might I recommend buying books, because the publishing industry needs you.
Being that I have been so critical of the media lately, I thought I would read some behind the scenes stuff and see what tactic marketing will take next. I think Mr Scott has a lot of good points and of course he tells the story from the point of view of the consumer as well as the marketing exec.
(Important note: this book was recommended to me by Dropout/Postgrad, who is a genius, and just dropped an A+ in his marketing class at Columbia University. 'Sup Dropout /Postgrad!)
What he is talking about is how the internet and in particular, the blogosphere, is changing the marketing game. I am so glad to hear this, as I think that the normal tactic of marketing is getting so lame. It's too lame even for words. I could write a post a day about the stupid commercials I see. The old ways just aren't working anymore. I am happy to say that while sometimes it seems like we are getting stupider, I think we may actually be getting smarter. The consumer review system is where it's at. The educated consumer has always subscribed to Consumer Reports, but lately these reviews are more accessible than ever. Interested in that new device that lets you forgo the phone bill and make calls through your internet connection (it's called the Ooma, and I am looking at buying one, stay tuned for a review....). Well, just do a google search and find out what other customers think. Obsessables seems like a pretty good place for this, but as always, Consumer Reports is your go to gal.
What's the catch? Marketing has picked up on this trend, as they often do with trends, and frankly should if they want to sell stuff to their new customers. What the consumer would hope this would achieve is a focus on quality, so that a product stands up to the consumer review system, and largely this is the case. However, if you check back with my last post, I mentioned Wyeth and the load of trouble they are in by hiring ghostwriters to write journal articles that paint their products in a favorable light, you'll get an idea of the direction this can lead consumers. My fear is that we will have fake bloggers all over the internet. In fact, I think we already do. In my search for part time work to make money while I work on my MFA, I have come across unlimited opportunities to write for a blog that highlights a particular product. That's right. You can get paid to fake the consumer review. Not to mention that some blog sites are hiring bloggers to write about widely searched material in order to increase their searchability (their googleability if you will), thus increasing their hits, thus increasing their advertising income, or their sales. What this means for the internet surfer is you have to wade your way through a bunch of crap articles to get to the good ones. I actually read a post on how to get freelance writing gigs that takes you through a step by step guide to searching on craigslist (step 1. go to craigslist.org, step 2. pick your city, step 3. click on jobs, step 3...). Now certainly, this post might be helpful to someone who has never used the internet before, but are they likely to be on the internet at all if this is the case, and if they do get on will they even know how to go to google to get this post? And further if they do learn how to use craigslist, isn't it likely to be from their grandchildren?
Now, I have resisted these opportunities, because I am morally opposed to such fakery, and I get more and more annoyed by the tripe you have to wade through to get to the good stuff, but be on the look out for this. Tim Berry, founder of Palo Alto Software and a member of the blogosphere, posted this piece on recognizing the not-so-authentic consumer review.
David Meerman Scott also has some interesting posts on his blog, largely directed towards businesses who are learning the new ropes of marketing, but interesting nonetheless, especially if you want to know how the internet is being used. Particularly disturbing to me is his post on the Air Force using the internet for recruiting and PR.
Now, I want to be clear: I highly respect the Armed Forces and the risks they take for the protection of our country, and there is no doubt that marketing and PR have always been part of the game for the military, but I think the public should be aware of how corporations and institutions are using the internet. Knowing is half the battle.
Meantime, Check out their flowchart.
I guess, in the end, in the spirit of the rest of this blog, I want you to know what marketing is all about. There are companies out there who use the internet for good, and some who use it for bad. You have a say in this market and you should use it. Keep it real, keep it informed, and stay strong.
Next on my reading list. Paul Krugman. He's a baller.
Also, why the heck is it going to take a year to implement a regulation that should have happened 10 years ago?
In other news, have you heard about Wyeth getting busted for Ghostwriting their medical journal entries. As my lawyer roommate states, this seriously violates the "peer review system." Just further proof that we have very little unbiased information available, and that even when we think we are reading "news" or "journalism" we are often reading an advert.
I have a few things to tell you about this week. First off, let me just say for all my snarkiness about Black Friday, I was absolutely horrified to see the news that day and find out about Jdimytai Damour being trampled to death at the pre-dawn opening of a Long Island Walmart. I am not going to vilify Walmart, or the people who did the trampling. That is not my job, but I do want to clarify that being thrifty is an attitude, a lifestyle that values the beautiful and not the expensive. One of the basic tenets of being thrifty is tossing away the idea of keeping up with the Joneses. You live with what you need and if you can get some pretty things and enjoy nourishing food while being good to the world, well that is the best deal in town. Being thrifty is the absolute opposite of stampeding at Walmart.
I love a good deal, but I have been horrified for some time by the society we have created. Don't let anyone tell you that we simply ARE monsters and that we act out of instinct in some sort of survival of the fittest nightmare. We are smart enough to understand what it is we are doing, and we were smart enough to intentionally create the system that is currently breaking our backs, and we should be smart enough to stop our own creation.
I am ALL about the free market, lest anyone mistake me for a commie, but I do want to point you in the direction of a post I wrote almost a year ago which points to a few other smartie pants who inspired me to say hey, what's going on? Why do I want that cashmere sweater so baaaad. And why doesn't that cashmere sweater make me happy once I have it?
Well, I won't rehash all the details here, but suffice to say that marketing was created by Sigmund Freud's nephew Edward Bernays, and Edward knew that the libidinal drives that Freud pointed out in all those books he wrote were, for all intensive purposes, unfulfillable, and could drive people to buy, buy buy. Bernays not only used Freud's theories, but also crowd psychology and Pavlovian theories. So, I won't stay on the soapbox long, but are we surprised when we act like animals for things? No. Should we be shocked and ashamed? Yes. But now you know why you want things so bad, and knowing is half the battle.
Two more things before I get off my soapbox.
Verizon Wireless aired a commercial the weekend after Black Friday in which two women discussed going to get a Verizon phone. One woman says to the other "So, if there is only one phone left, which one of us gets it?" The other woman says, "Me," to which the first woman replies, "Wrong answer," and shoots her in the neck with a poison dart. So, we are surprised that even when we are bombarded with this kind advertising we can't respect life more than products. Are we surprised? Not exactly. Are we shocked and ashamed? We should be.
Next, is this beautiful speech given by Louis CK on Conan:
OK, off the soapbox, here's the thrifty news for the week.
Give a coat, get some gloves!
NY Cares Coat Drive: Giving coats to coat drives can be a lucrative ordeal. I mean, you should give your coat just because you are not wearing it and someone is cold, but New York Cares is giving back to its donors. Check it out here. The best of the bunch? Paragon sports will give you a free Marmot hat and gloves. Nice. There are lots of other deals too, but only until SUNDAY!!!! Check it out
A beer and a shot (in the ear), please
Also, I'd like to call your attention to Earshot's Holiday Fiesta which is taking place THIS FRIDAY in Williamsburg. Now, this reading series is not free, which, I know, makes you think, why are you recommending this one? Well, A) it's good, and B) your $5 admission fee gets you a free drink! Voila! Thrifty!!!
December 12 // 8 PM $5 + one free drink 345 Grand Street (b/w Havemeyer & Marcy) Brooklyn, NY 11211 (718) 599-0069
Nearby Train Stops: L (Lorimer/Bedford), G (Metropolitan/Grand), J/M/Z (Marcy Ave)
Featuring:
The One O'clock Poets (This Full Green Hour) Guillermo Castro, Amy Lemmon, Katrinka Moore, Joan Lauri Poole, Elizabeth Poreba, and Sarah Stern Tennessee Jones (Hunter College) Michelle Brule (Brooklyn College) Marina Kaganova (Columbia University)
You Feelin' Lucky?
Finally, I have a brainchild I'd like to share with you. When I was uptown at a deli near Columbia University, a casting director approached me and asked me if I would like to appear in Lucky Magazine's "My Foolproof Outfit." I, of course, was really flattered. Wearing my $5 skirt, my $10 sweater and my $25 boots, I thought, yeah, a magazine that wants to feature a girl with style and the smarts not to pay big bucks for it. Boy was I wrong. The people at Lucky were fantastic and fun and helped me find all kinds of pretty clothes from their rack to wear in the mag, they put makeup on me, they cut my bangs for free, and they fed me all day. Fun fun fun. However, it wasn't until the magazine printed that I knew how much every thing cost. AWWWOOOGA! I couldn't afford any of the stuff that they had me wearing! Apparently, I am not alone in this experience. Good news is, Glossed Over says Lucky Mag is lowering its standards.
I loved the look that Lucky Mag gave me though, and I am pretty sure I could create it for less. So as part of my dedication to thrift, I am accepting challenges from my audience for (Nearly)FreeStylin'. What does that mean? It means you send me an outfit you like, say from Vogue or Elle, or some other magazine and I will try and recreate it for you at bargain basement prices. If you'd like to participate, send me an email at NearlyFreeStylin@gmail.com with a picture of the outfit. I reserve the right to refuse outfits on the basis of taste.
In the meantime, please try and ignore the message from the media that you are not good enough until you have their stuff. I'm not saying don't buy the stuff, I'm saying don't buy the hype. But, Christine, you ask, how do I know whether I am buying the stuff or the hype? I ask myself a question every time I buy: How is this going to affect the direction of the life I am leading? Is this a direction I want my life to take?
It's a very personal question. Next week, I will touch on the worthy things I like to spend my money on (food, wine, art, clothes, gifts, etc.) and why it's important to think before you buy.
Abundance is possible. Excess should be avoided. Know the difference.
You will have noticed that I have just posted a bunch of entries that I have been doing for a little blog called Neighbor Bee. Being brought up in an Irish Catholic family, I have always been passionate about thrift. It was a principle my parents taught me that was originally about simply saving a dollar. Recently for me it has been a kind of lifestyle, a throw back to the aesthetics, Christ even. Throwing off the temptations of the material world has always been a stylish counter culture, and recently, it has become a necessity, and since I have been living under the radar for very little, and constantly scoffing at TV commercials and the brainwashing that we call life here in America. I will be doing some more posting on the history of commerce (as it relates to human psychology, as I started here
I will also let you in on the secrets of my thrifty life. Well, they aren't secrets, really. As anyone who knows me will attest, if you compliment me on an outfit, I will quickly tell you how cheap it was, and where I got it.
So, on the heals of a very black Black Friday, I have decided to stop keeping my opinions (or my shopping secrets) to myself.
I should make it clear that I like to live ethically and inexpensively, I have a fine taste. I like rich wine, the best food, good style, and fine entertainment. This will not actually be a poor man's life. It will be made of the finest luxuries, with a higher consciousness.
So, as I said, this Black Friday was black indeed. I made cheeky jokes about consumerism in the US in my last post, but I didn't think there would be actual deaths involved. I didn't think that a part-time security guard would get trampled in a stampede in a Long Island Walmart, or that there would be an actual shoot out in Toys R Us in Palm Desert, CA.
I can't even begin to tell you how disturbing and yet how utterly unsurprising these events were. I don't even really feel like I can write about it and draw comparisons about low prices with high costs or something of that nature. In fact, the L A Times treatment of it is somewhat ridiculous. The mention of the man pulling his gun from his baggy pants, the interview with the three-year-old child, and the graphic are all such caricatures of news that I found myself thinking of The Wire's Scott Templeton.
From The Wire website:
The self-promoting Templeton is hungry and willing to go to great lengths for a plum assignment. His prose reflects his ambition: overwrought with a tendency towards exaggeration.
Templeton goes to great lengths to break the great story. First inventing handicap children, then fabricating details of a Vet's story, and finally entangling himself in a fake murder investigation, by faking a phone call from a nonexistent serial killer. If you haven't seen The Wire, please go out now and buy it or rent it. Every season is fantastic, and a fine critique of police, schools, government, journalism, and society in general.
Now, being a writer, my beef is not with the writer of the article in the LA Times. Who can blame her, him, excuse me THEM for this. I'm sure that they didn't choose to make the media this way, but this insistence on sensationalism forces a narrative that is just not necessary. The story itself is the narrative, and I don't think it needs any embellishments. I just can't help but think that a writer on a story like this is pressured in to getting an angle that someone else doesn't have. Thus the poor three-year-old is thrown in there:
Outside Pizza Hut, where witnesses were being interviewed, 3-year-old Landon Stitt sat on the grass munching on his pizza. He spoke matter-of-factly, almost as if he was describing a video game.
"I saw it," he said. "They were fighting. They were shooting." He shaped his fingers into a gun, then fired into the air.
How is the phrase "almost as if describing a video game" relevant? What is that supposed to mean? I get it that we are dealing with the potential desensitization of an entire generation, but doesn't the shoot out itself give us this information? Isn't the witnessing Jingle All the Way meets Grand Theft Auto enough?
I can just hear the response. It's important to "find the the human angle" in every story. But why bother when the story sadly enough is so utterly human?
And don't even get me started on this map.
Oh, thanks, LA Times. If you hadn't drawn that nifty graphic, I would not have know that the shooting took place in Toys R Us, on a highway, next to some roads. That's a very informative map.
Finally, the article couldn't end without throwing in that Toys R Us would not like it if we associated this with Black Friday:
"Our understanding is that this act seems to have been the result of a personal dispute between the individuals involved. Therefore, it would be inaccurate to associate the events of today with Black Friday," the statement said.
Wow, yeah, sure, maybe it didn't have anything to do with Black Friday, but come on really? Must we be so sanctimonious about Black Friday? It is a stupid day that makes people do stupid things. I don't blame Black Friday either, but I also don't feel the need to refute the symbolism inherent in the events of Friday November 28th.
I haven't even touched the more tragic of the two stories. That of the man who was stampeded in the Walmart. Toys R Us may be right about their shoot out, maybe it didn't have anything to do with Black Friday. Walmart's stampede however, had so much to do with Black Friday and the insanity it can breed. Although blame is being thrown left and right, this is a larger problem then some lawyers and a trial can sort out. It's us, everyone. It's us unless we resist.
I will just end by telling you that after the man who died and the pregnant woman who was injured were carted away...people continued to SHOP.
Hello friends. It is a rainy Tuesday before Thanksgiving and we are probably all thinking about how many outfits we need to bring to our parents, and whether it is better to wear the red sweater to dinner or the blue one. Well, at least that is what I am thinking about.
So, is everyone getting ready for Capitalism's biggest holiday? Black Friday?
All the newscasters can talk about is what will happen on Black Friday? Will the fate of the American economy be determined Friday? Will the shopper see his shadow or will we have six more months of recession? Wait, oh, that's a different holiday.
I propose we change our national flag to the following:
My new favorite radio show is the The Takeaway. I love the snappy back and forth between John Hockenberry and Adaora Udoji (best name ever!). Sometimes it is the beginning of this show that wakes me up. Sometimes the news sounds like a dream (President-elect Obama). Sometimes it sounds like a nightmare (economy, economy, economy).
So this morning, when I heard John say that the U.S. Treasury Department and The Fed bailed out AIG, I thought I had traveled through time.
And then I heard the word hanging on to the end of that statement. “Again.”
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Being that I have been so critical of the media lately, I thought I would read some behind the scenes stuff and see what tactic marketing will take next. I think Mr Scott has a lot of good points and of course he tells the story from the point of view of the consumer as well as the marketing exec.
Well, I won't rehash all the details here, but suffice to say that marketing was created by Sigmund Freud's nephew Edward Bernays, and Edward knew that the libidinal drives that Freud pointed out in all those books he wrote were, for all intensive purposes, unfulfillable, and could drive people to buy, buy buy. Bernays not only used Freud's theories, but also crowd psychology and Pavlovian theories. So, I won't stay on the soapbox long, but are we surprised when we act like animals for things? No. Should we be shocked and ashamed? Yes. But now you know why you want things so bad, and knowing is half the battle.
NY Cares Coat Drive: Giving coats to coat drives can be a lucrative ordeal. I mean, you should give your coat just because you are not wearing it and someone is cold, but New York Cares is giving back to its donors. Check it out here. The best of the bunch? Paragon sports will give you a free Marmot hat and gloves. Nice. There are lots of other deals too, but only until SUNDAY!!!! Check it out
Also, I'd like to call your attention to Earshot's Holiday Fiesta which is taking place THIS FRIDAY in Williamsburg. Now, this reading series is not free, which, I know, makes you think, why are you recommending this one? Well, A) it's good, and B) your $5 admission fee gets you a free drink! Voila! Thrifty!!!
Finally, I have a brainchild I'd like to share with you. When I was uptown at a deli near Columbia University, a casting director approached me and asked me if I would like to appear in Lucky Magazine's "My Foolproof Outfit." I, of course, was really flattered. Wearing my $5 skirt, my $10 sweater and my $25 boots, I thought, yeah, a magazine that wants to feature a girl with style and the smarts not to pay big bucks for it. Boy was I wrong. The people at Lucky were fantastic and fun and helped me find all kinds of pretty clothes from their rack to wear in the mag, they put makeup on me, they cut my bangs for free, and they fed me all day. Fun fun fun. However, it wasn't until the magazine printed that I knew how much every thing cost. AWWWOOOGA! I couldn't afford any of the stuff that they had me wearing! Apparently, I am not alone in this experience. Good news is, Glossed Over says Lucky Mag is lowering its standards.
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